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BtoB

Primedia's Gr8ride rolls on to cable TV

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Anaheim, Ca.--Primedia Inc.'sGr8ride, an online resource for car buffs that draws its content from Primedia's 29 automotive titles, on Thursday announced the creation of three new cable TV shows for 2001. The shows will follow the traditional 13-episode cycle and will link to additional content and e-commerce opportunities. The three shows will be called "Tech Center," "Lowrider" and "Car Life." All three will be integrated with Primedia's print products targeting the automotive market.
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