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BtoB

Primedia takes stake in printCafe

Published on .

New York--Primedia Inc. announced Tuesday that its Intertec Publishing unit has taken an equity position in printCafe, a provider of e-commerce software for the printing industry. Under the agreement, printCafe will add its e-commerce technology to an internal print procurement Web site for Intertec. In return, Intertec will provide advertising and promotion in its printing and publishing magazines and trade shows.
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