BtoB

Primedia trims second-quarter loss

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New York--Primedia Inc., publisher of Telephony and a host of other b-to-b and special interest publications, Wednesday reported a net loss of $34.4 million, or $0.12 per share, for the second quarter, compared with a net loss of $139.7 million, or $0.72 per share, a year earlier.

Primedia boosted revenue slightly, from $419.9 million in the second quarter last year to $422.5 million in this year’s second quarter.

Earnings before income taxes, depreciation and amortization (EBITDA) also rose in the second quarter, to $63.7 million from $44.5 million a year earlier. Some of the rise in EBITDA came from cost-cutting measures, particularly in Primedia’s b-to-b segment, which shaved costs by 13% ($12 million) in the second quarter of 2002 versus the same period a year earlier.

Primedia said more than half of its b-to-b revenues derive from sources other than advertising and acknowledged that the b-to-b ad market continues to be weak, with telecommunications the “weakest.”

Separately, in an effort to pay down debt, Primedia announced Wednesday the sale of Chicago magazine for $35 million in cash to Chicago Tribune Co. With the completion of the sale, Primedia will have sold about $220 million of its targeted $250 million in non-core assets in an effort to reduce its debt.

--Sean Callahan

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