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BtoB

Primis announces rebranding under AccuData umbrella

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Chicago—Primis Marketing Group announced Monday it has rebranded its marketing divisions under the AccuData brand. AccuData America is now AccuData Integrated Marketing, Data Solutions Group; MarketModels is now AccuData Integrated Marketing, Performance Modeling Group; and Hyphos 360 is now AccuData Integrated Marketing, Database Technologies Group. Primis remains the parent company and will be referred to as AccuData Integrated Marketing, a Primis company. The divisions also now have a unified Web site, www.accudata.com.
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