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PRIMIS buys Hyphos360

Published on .

Chicago—Furthering its "buy and build" strategy, PRIMIS Marketing Group announced it has acquired Hyphos360, a Clearwater, Fla.-based marketing database company.
Hyphos360 was acquired from a private investor group led by Bay4 Capital LLC. Michael Dykstra, president-general manager of Hyphos360, will continue in his role with the company.

PRIMIS, which stands for Premier Integrated Marketing Information Solutions, was created in June 2003 with the acquisition of AccuData America.

--Carol Krol

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