PRIMIS buys MarketModels

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Atlanta—Premier Integrated Marketing Information Solutions, a Chicago-based database marketing company that owns AccuData America and Hypos360, announced it acquired MarketModels, a data analytics and data integration company. The announcement was made on Monday at the Direct Marketing Association’s annual conference. Terms of the deal were not disclosed. PRIMIS said the acquisition gives it data analytics and data integration technology expertise to add to its database marketing products and services. MarketModels will continue to operate from its Wickford, R.I., headquarters. Brad Mitchell will remain president-general manager, reporting to John Healy, president-CEO of PRIMIS.
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