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BtoB

Primis Marketing Group acquires CoReg360

Published on .

Chicago—Primis Marketing Group, a database marketing company, announced it has acquired CoReg360, a Denver-based lead generation company serving publishers and advertisers.

Financial terms were undisclosed.

Primis said the acquisition would give its clients a more integrated, multichannel approach to prospecting for customers Jeff Wilkins will continue as president-general manager of CoReg360, reporting to John Healy, president-CEO of Primis.

—Kate Maddox

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