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Princeton Partners hires managing director for DevCom Group

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Princeton, N.J.—Princeton Partners has hired Laurie Schafer as managing partner of its DevCom Group subsidiary, a boutique agency for health care clients. Schafer was previously VP-account supervisor at Integrated Communications, where she worked with clients including AstraZeneca, Novartis, Janssen Pharmaceutica and Ortho-McNeil Pharmaceutical Corp.
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