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Principal Financial Group enters ad agreement with CNN, 'Fortune,' 'Money'

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New York--The Principal Financial Group announced Monday that it has entered into an integrated advertising agreement with AOL Time Warner’s CNN and Fortune and Money magazines. The Principal will run broadcast spots on business-related CNN programs. The company will also advertise in Fortune and Money “list issues,” such as “Best Places to Retire,” “Cool Companies,” and “America’s Fastest Growing Companies.” “The Time Inc. and Turner brands are perfect partners to reach our targeted audience of small to medium-sized businesses,” said Dave Wozniak, director of advertising for The Principal. Additionally, The Principal will run online advertising on CNNMoney at Money.com. Earlier this year, Mellon Financial Corp. entered into a similar cross-platform advertising agreement with CNN, Fortune and Money.
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