Six Principles for Better Demand-Generation Tactics

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The 2007 Demand Creation Tactics Survey reveals that b-to-b marketers cannot point to a single tactic that is driving better demand-creation results than in the previous year. This means that even if your organization can figure out the right tactics to use, you are probably not using them strategically to get optimal results. This webcast will review six principles for better demand-generation tactics.
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