BtoB

Print ad spending up 5.8%

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New York--B-to-b print advertising spending was up 5.8% in March over March 2002, according to the Business Information Network figures prepared by Competitive Media Reporting for American Business Media. The monthly increase was the fifth straight.

Meanwhile, ad pages were down 5.0% in March compared with a year earlier.

“We had expected first-quarter spending to be up 3%, and we’re heartened to see that the numbers exceeded our prediction,” Gordon Hughes, ABM president-CEO, said in a statement. “However, because of the war in Iraq and its aftermath, we do anticipate some downturn in the second quarter.”

Eight of the 12 categories posted improvements in ad spending, including automotive, which tallied a 27.3% gain. The horticulture and farming category posted the biggest percentage decline. It was down 46.8%.

--Sean Callahan

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