Meanwhile, ad pages were down 5.0% in March compared with a year earlier.
âWe had expected first-quarter spending to be up 3%, and weâre heartened to see that the numbers exceeded our prediction,â Gordon Hughes, ABM president-CEO, said in a statement. âHowever, because of the war in Iraq and its aftermath, we do anticipate some downturn in the second quarter.â
Eight of the 12 categories posted improvements in ad spending, including automotive, which tallied a 27.3% gain. The horticulture and farming category posted the biggest percentage decline. It was down 46.8%.