×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Print magazines see ad revenue uptick

Published on .

Most Popular
New York—Print magazines saw a 0.5% lift in advertising revenue in the first quarter, to $4.13 billion from $4.11 billion in the first quarter of 2012, according to the latest report from the Publishers Information Bureau (PIB). Ad pages declined 4.8% to 31,137 in the first quarter from 32,708 a year earlier. Although the first quarter revenue uptick was slight, it was the first gain in almost two years. The last time PIB reported an ad revenue gain was the second quarter of 2011, when revenue increased 2.4% year over year. Last year, audience numbers for print titles and their digital replicas combined grew 1.6%, corresponding to 13.5 million new readers. The number of magazine-branded mobile apps released last year almost tripled, increasing 281% over 2011, PIB reported.
In this article: