New York—Print magazines saw a 0.5% lift in advertising revenue in the first quarter, to $4.13 billion from $4.11 billion in the first quarter of 2012, according to the latest report from the Publishers Information Bureau (PIB). Ad pages declined 4.8% to 31,137 in the first quarter from 32,708 a year earlier.
Although the first quarter revenue uptick was slight, it was the first gain in almost two years. The last time PIB reported an ad revenue gain was the second quarter of 2011, when revenue increased 2.4% year over year.
Last year, audience numbers for print titles and their digital replicas combined grew 1.6%, corresponding to 13.5 million new readers. The number of magazine-branded mobile apps released last year almost tripled, increasing 281% over 2011, PIB reported.