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Prism’s ‘Beef’ launches AmericanCowman.com, targeting nation’s smaller beef producers

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New York—Prism Business Media’s Beef this week launched a new Web site, www.americancowman.com, aimed at beef operations with fewer than 100 head of cattle. The market consists of more than 700,000 part-time cattle growers, representing 85% of the nation’s producers, according to Prism. The site will offer “American Cowman Update,” a biweekly e-mail newsletter featuring industry news and management advice, as well as links to industry organizations and markets and weather information.

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