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Several products, services introduced at DMA annual conference

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Orlando, Fla.--Direct and database marketing companies announced several new products and services Monday at the Direct Marketing Association's Annual Conference & Exhibition: --AccuData America, a marketing data provider, announced the launch of 15 new marketing data services and solutions for clients, including telephone appending, address hygiene, e-mail appending and small office/home office multi-source data tools. --Banta Corp. said it has enhanced its interactive marketing software suite with new list purchasing capabilities. The Sync Interactive Marketing Suite, lets customers link to third-party list providers through a Web interface. --Melissa Data launched IP2Location, a database tool that helps companies identify the geographic location of Web site visitors using IP addresses. Those companies can then display localized content or advertising. The tool can also be used by e-commerce companies to identify suspicious orders placed on a site. --Harte-Hanks Inc. announced Allink Insurance, a database marketing solution for insurance marketers. The product combines analytics, marketing strategy and technology specifically designed for insurance executives. It includes reporting formats and templates.
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