As part of the rebranding effort, Marsh & McLennan introduced a new website at partneringimpact.com, which features more detailed information about the company as well as case studies and information about key industry issues.
“In lieu of organizing topics by competency—such as reinsurance or human capital management—it's organized around issues, so it allows a more holistic view of Marsh & McLennan Cos. and their capabilities,” Womack said.
For example, the site is arranged around topics such as people, performance and operational excellence.
The campaign also includes cover wraps on copies of the Financial Times
and The Wall Street Journal
distributed at events, including the World National Oil Companies Congress (June 20-24 in London); the American Hospital Association's Health Leadership Summit (July 17-19 in San Diego); and the Baden-Baden Reinsurance Symposium (Oct. 23-27 in Baden-Baden, Germany).
Marsh & McLennan will roll out the campaign in additional markets later this year, Womack said.