Promoting promotions on MySpace

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Say it loud! On Nov. 3, social networking site myspace, along with Precision Event Group, unleashed 50 actors, dozens of megaphones and a fictional character named Max ROI onto the streets of New York. Twenty-five teams costumed as a stockbroker and a casual, Generation Y MySpace user stood outside agencies Publicis, Universal McCann and OMD Digital during lunchtime shouting “Vote for Max ROI” (pronounced “Roy”). Actors handed out flyers promoting the character's URL, which contains information and case studies on products and events promoted through MySpace. “It was an opportunity for us to take advantage of the election and a slumping economy ... to let our clients and potential clients know that we are a partner in helping them achieve their business objectives ... that we understand return on investment is even more critical in today's world and that MySpace is poised to deliver maximum ROI,” said Angela Courtin, senior VP-marketing, entertainment and content at MySpace.
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