Promotional Products Association launches campaign

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Irving, Texas--The Promotional Products Association International this month will launch a PR campaign targeted at business media in select markets to raise awareness of the trade group.

PPAI has hired InterStar, a marketing and PR firm based in Fort Worth to handle the campaign. The assignment includes message development, media strategy and execution.

The association offers education, technology, events and legislative support for promotional products that are used in marketing and communications programs.

--Kate Maddox

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