×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Pros and Cons of In-Person Events for B2B Marketing

By Published on .

Mac McIntosh gives quick advice on when it makes sense to hit the road for an in-person event.
READ MORE
Most Popular
In this article: