×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Provident Bank unveils new brand identity

Published on .

Most Popular

Montebello, N.Y.—Provident Bank, a commercial lender, unveiled a new brand identity, developed by brand consultancy TippingSprung, New York. The new identity features a new logo of interconnected blocks, which will be used in marketing collateral and online. Provident also announced a new advertising campaign, created by Austin & Williams, Hauppauge, N.Y., that will be launched in February. The campaign will have the tagline "Connecting people with opportunities" and will include print, radio and direct mail.

In this article: