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Pru Securities launches adviser-geared IPO Net program

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New York--Prudential Securities has launched an institutional program that allows Prudential's financial advisers to communicate with their clients regarding initial public offerings over the Internet. The program, called New Issues, allows clients to view Pru info regarding impending IPOs online, and contact their financial advisers on the same page, should they want more information. IPO data available through New Issues includes prospectus information and terms. Prudential's moves are part of a larger trend toward securities firms looking to market and leverage institutional information through their key financial adviser bases.
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