Newark, N.J.—Prudential Financial this week introduced a new ad campaign called “Bring Your Challenges,” developed with Droga5, New York. The campaign includes TV, print, online and out-of-home ads, and is aimed at financial institutions and individual investors.
Ads are running in publications including Barron's,
the Financial Times, The New York Times
and The Wall Street Journal.
The campaign is designed to show how Prudential Financial helps people and organizations solve their biggest financial challenges. It also includes a microsite
. The budget was undisclosed.