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The Four Ps of Social Media Engagement

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BtoB's recent "2008 Marketing Priorities and Plans" survey of 213 b-to-b marketers found that 80% of respondents do not currently use social media as part of their marketing strategy. But the Web 2.0 world is not going away; quite the contrary, it only stands to get bigger and more pronounced in the months and years ahead. Want to get a jump start on social media but are still a bit skittish about how it works in the marketing realm? For some ideas, go to Susan Getgood's blog Marketing Roadmaps.
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