BtoB

PTC hires Mechanica for brand development

Published on .

Newburyport, Mass.—PTC, which develops product life cycle management software, has selected Mechanica, Newburyport, Mass., for brand development efforts for its Creo design software brand. Mechanica will handle brand positioning, message creation, integrated communications programs and a virtual launch event. The budget was undisclosed.
Most Popular
In this article: