Line56, a media company covering b-to-b e-commerce, launched earlier this month a print publication also called Line56. After skipping August, the magazine will become a monthly with the September issue. Line56 will have an initial controlled circulation of 100,000. Line56 also operates a Web site, Line56.com, and plans to launch a conference arm, Line56Live!. Line56 refers to "To be or not to be," line 56 of Act III, scene i of "Hamlet."