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BtoB

Publicis to acquire digital agency in China

Published on .

Paris—Publicis Groupe announced plans to acquire Communication Central Group, the largest independent interactive marketing agency in China, with offices in Beijing, Hong Kong, Shanghai and Shenzhen.

Financial terms were undisclosed.

The agency will be rebranded as Digitas Greater China and will be headed by Neil Runcieman, president-managing director of Digitas Greater China.

Runcieman was previously CEO of Communication Central Group.

The acquisition marks the rollout of Digitas in Asia, following Publicis’ acquisition of Digitas earlier this year.

—Kate Maddox

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