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BtoB

Publicis acquires Engauge Marketing

Published on .

Paris—Publicis Groupe has acquired Engauge Marketing, a digital agency based in Columbus, Ohio. Financial terms of the deal were not disclosed. Under the acquisition, Engauge will become part of the ZenithOptimedia Group in the U.S. and will be aligned with Moxie, ZenithOptimedia's Atlanta-based digital agency. The Engauge brand and leadership team will be maintained. Engauge also has offices in Atlanta, Pittsburgh and Orlando, Fla.
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