Paris—Publicis Groupe, Paris, announced the acquisition of Resultrix, a digital marketing agency based in Seattle. Financial terms of the deal were not disclosed.
Under the acquisition, Resultrix will become a unit of Performics, a Publicis agency based in Chicago, and will be rebranded Resultrix: A Performics Company. Resultrix has offices in Delhi and Mumbai, India, and in Singapore. The acquisition is intended to expand Performics' Asia-Pacific presence, Publicis said in a statement.