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BtoB

Publicis announces organizational changes

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Paris--Following its September acquisition of ad agency group Bcom3, Publicis Groupe S.A. announced it would fold the operations of D'Arcy Worldwide into the global agency networks of Publicis Worldwide, Saatchi & Saatchi Worldwide and Leo Burnett Worldwide. D'Arcy Masius Benton and Bowles, which was founded in St. Louis in 1906, merged with Leo Burnett Group in 2000 to form Bcom3. John Farrell, president-CEO of D'Arcy Worldwide, will become president-CEO of the Specialized Agencies and Marketing Services sector of Publicis Groupe.
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