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BtoB

Publicis, AOL partner on ad platform

Published on .

New York—Publicis Groupe and AOL announced a partnership to provide a global advertising platform. The partnership, called PAL (Publicis AOL Live) will be co-managed by AOL and Publicis Groupe and led by Bob Lord, who is leaving Publicis Groupe on Aug. 1 to become CEO of AOL Networks. Lord currently serves as CEO of Publicis Groupe's digital technologies division. PAL, which will be staffed by employees of both Publicis and AOL, will provide marketers with a variety of advertising solutions across multiple channels.
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