×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Publicis Groupe acquires Chinese agency

Published on .

Most Popular
Paris—Publicis Groupe announced the acquisition of EmporioAsia, a digital marketing agency based in Shanghai. Financial terms of the deal were not disclosed.

Under the terms of the acquisition, EmporioAsia will be rebranded EmporioAsia Leo Burnett. EmporioAsia CEO Vincent Kobler will lead the renamed agency.

The acquisition will boost the global agency’s strategic, production and creative capabilities in the fast-growing Chinese digital marketplace, according to Publicis.

—Kate Maddox

In this article: