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BtoB

Publicis Groupe, AdGooroo team up

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Chicago—Agency holding company Publicis Groupe announced Monday that it will partner with AdGooroo, a search engine marketing agency, to strengthen its data resources.

AdGooroo will provide Publicis Groupe entities—including Digitas, Moxie Interactive, Publicis Groupe Media and SMG Search—with search query and trend data that will enable them to more closely monitor user trends, according to Publicis.

Among AdGooroo’s automated products are keyword optimization and competitive intelligence tools.

—Carol Krol

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