Paris—Agency holding company Publicis Groupe will acquire French media company ETO. Financial terms of the deal were not disclosed.
According to a report in the Wall Street Journal, the purchase of the agency, based in Paris and Lille, France,will allow Publicis to increase its services in customer relationship management and data-mining while also expanding its reach in France and globally.
In July Publicis Groupe and Omnicom Group announced plans
to merge to form the world's largest advertising agency holding company.