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BtoB

Publicis Groupe to buy media company ETO

Published on .

Paris—Agency holding company Publicis Groupe will acquire French media company ETO. Financial terms of the deal were not disclosed. According to a report in the Wall Street Journal, the purchase of the agency, based in Paris and Lille, France,will allow Publicis to increase its services in customer relationship management and data-mining while also expanding its reach in France and globally. In July Publicis Groupe and Omnicom Group announced plans to merge to form the world's largest advertising agency holding company.
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