BtoB

Publicis Groupe completes merger with Bcom3

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Paris--Publicis Groupe SA announced the completion of its merger with Bcom3, an advertising and marketing communications holding company, creating the world's fourth-largest advertising group. Agency brands under the Bcom3 umbrella include Leo Burnett Worldwide, D'Arcy, Starcom MediaVest Group, Medicus Group and Manning Selvage & Lee. Publicis also announced a strategic partnership with Japanese ad agency Dentsu, which becomes a significant shareholder in Publicis through the merger.
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