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BtoB

Publicis Groupe, Yahoo unveil technology initiatives

Published on .

Paris—Publicis Groupe’s new VivaKi Nerve Center division and Yahoo announced they have partnered to introduce technology initiatives designed to help Publicis clients capitalize on mobile advertising opportunities using Yahoo’s mobile platform.

The initiatives aim to drive greater efficiency in the way advertising is bought and sold online. The companies said they will work to integrate Publicis Groupe’s current media buying systems with Yahoo’s Right Media Exchange and Yahoo’s AMP! ad management platform when it is introduced.

—Carol Krol

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