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BtoB

Publicis & Hal Riney names VandenBosch CEO

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San Francisco—Publicis & Hal Riney, San Francisco, announced that Kristi VandenBosch has been hired as CEO. VandenBosch was previously president of Tequila/North America, Los Angeles.

She succeeds Jamie King, who left the agency in February. In her new position, she will report to Susan Gianinno, chairman-CEO of Publicis Worldwide, and lead the agency in partnership with Roger Camp, chief creative officer.

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