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BtoB

Publicis Modem & Dialog appoints Rabasa exec VP-managing director

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San Francisco—Publicis Modem & Dialog, the digital agency of Publicis USA, announced that John Rabasa has been appointed exec VP-managing director of the agency’s office here. Rabasa was previously VP-product development at ePals, a social networking company. He also held senior marketing positions at AOL and digital agency R/GA. In his new position, he will partner with Mauro Alencar, executive creative director at Publicis Modem & Dialog, to provide creative and strategic leadership at the agency.
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