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BtoB

Any Publicity is Good Publicity in Social Media, Right?

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Social media expert Paul Dunay, global managing director of marketing at Avaya, says a common belief used to be that any publicity for your company was good publicity. However, he writes in his blog this week, “It's the interconnected nature of today's social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world, but also in the process creating permanent search-friendly records, that make them so powerful and also potentially dangerous.” Read his blog to find out what you can do about this.
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