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BtoB

The Publisher Within: How to Identify and Capitalize On Content Marketing Assets

Published on .

The easiest way to for a company to communicate its message to clients is through content. When well-executed, content-rich white papers, webinars, videos and even online newsletters are excellent showcases for a company's value proposition. However, while a company may have gigabytes of raw content, recognizing it and hammering into useful form is significantly more difficult.
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