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New publisher making ‘Smart’ moves

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Dan Schwartz takes over as publisher of Ziff Davis Smart Business at a crucial time for the publication.

Starting with the May issue, Ziff axed "For the new economy" from the 800,000-circulation magazine’s title and replaced it with the tagline "Technology at work."

Smart Business had a rough first quarter, with ad pages down nearly 40% from the first quarter of 2000, according to the Publishers Information Bureau, and revenues off 15%.

Yet, the weak ad market and overall economic woes do not discourage Schwartz. "The current environment is a pretty good one for us," he said. "We have some strong underpinnings from large blue-chip advertisers," including IBM Corp. and Dell Computer Corp. Since Schwartz came on board in early April, Smart Business has landed 10 new advertisers, including Toshiba Corp. and SAP AG.

Schwartz spent 20 years at Ziff rival CMP Media Inc., where he was publishing director of Windows Magazine and HomePC. Before returning to print media this year, he had Internet stints with Adwise Inc., an advertising infrastructure company, and Adforce Inc., a CMGI Inc. company.

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