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American Business Media's Creative Excellence in Business Advertising awards this year celebrate 10 years of honoring the best advertising in b-to-b publications.

Once again, the Grand CEBA will take home $25,000. Last year, the grand prize winner came from OgilvyOne Worldwide for client FM Global. It was judged best out of more than 430 entries, as determined by the stellar list of creative directors who served as judges.

In this era of greater accountability for advertising, the creative work is more important than ever because the better the creative, the better the potential response. That's why all of us should encourage our advertising staffs to submit entries.

The awards celebration will take place Sept. 29 at the gorgeous new Jazz at Lincoln Center space in the new Time Warner Center in Manhattan.

Last year, the record number of entries came from 18 publishing companies and 33 ad agencies. Primedia led all publishing companies with 89 entries. Other significant numbers of entries came from Reed Business Information U.S. (69); VNU (53); Crain Communications Inc. (39) and Fairchild Publications (21).

Last year's sponsors were: Advanstar Communications, BtoB/Media Business , CMP Media, Crain, Forbes.com, International Data Group, Primedia, Reed, VNU and Ziff Davis Media.

I hope you and your company will join this list of supporters by submitting entries. For more information, go to www.americanbusinessmedia.com.

Bob Felsenthal can be reached at bfelsenthal@crain.com.

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