This group of publishers reaches an unduplicated audience of 144.6 million readers, according to Mediamark Research & Intelligence data.
John Squires is the venture’s interim managing director. “For the consumer, this digital initiative will provide access to an extraordinary selection of engaging content products, all customized for easy download on the device of their choice, including smartphones, e-readers and laptops,” Squires said in a statement. “Once purchased, this content will be ‘unlocked’ for consumers to enjoy anywhere, anytime, on any platform.”
The venture will be open to other publishers beyond the five original equity partners.