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BtoB

PubSub, Cymfony join forces to provide blog search data

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Nov. 7 New York—PubSub, which provides online search tools, and Cymfony, a media analysis firm, Monday announced a partnership to provide instant updates from blogs and other content.

Under the deal, Cymfony will license PubSub’s prospective search subscription services for use in Cymfony Orchestra, a dashboard application that automatically monitors and analyzes mainstream media and consumer-generated media under one Web-based service platform.

Cymfony clients, in turn, will get unlimited access to blogs and other nontraditional information sources through PubSub’s prospective search engine.

—Matthew Schwartz

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