PurchasePro, enter e-marketplace alliance

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Most Popular, an e-marketplace for the alcoholic beverage industry, announced Monday an alliance with to create an alcoholic beverage e-marketplace for the foodservice industry, including bars and restaurants. Under the agreement, Indianapolis-based PurchasePro will create a co-branded e-marketplace specifically for customers where they can purchase anything currently available through PurchasePro's exchange. At the same time, PurchasePro will designate as a ``preferred provider'' for alcoholic beverage procurement. will also be a preferred provider of alcoholic beverages on any other co-branded e-marketplaces that PurchasePro creates for other companies.
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