PwC: B-to-b media slips, data and trade shows rise

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London—The b-to-b marketplace for media, business information and trade shows was worth $77.19 billion in the U.S. last year, an increase of 2.2% over the previous year, according to PricewaterhouseCooper's “Global Entertainment and Media Outlook 2013-2017.” The b-to-b trade magazine sector, including print and online advertising and circulation revenues, slipped 3.7%, to $1.54 billion, last year. The trade show and business information categories drove overall industry growth. Trade show revenue increased 4.6%, to $11.40 billion, while business information rose 3.7%, to $42.98 billion. The report also tracks directory advertising and professional books, which together decreased last year by 2.8% to $16.85 billion. PwC forecast that revenue for in b-to-b market will rise 2.1% in 2013, to $78.81 billion, and that its compound annual growth rate (CAGR) for 2013 through 2017 will be 2.7%. By 2017, PwC projected the industry will be worth $88.12 billion. The annual study provides five-year historical and forecast data across 13 industry segments in 50 countries.
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