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BtoB

PWC Logistics rebrands as Agility

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Kuwait City, Kuwait—Global logistics provider PWC Logistics Group of Cos. announced it has rebranded itself as Agility.

The rebranding effort reflects the merger of four previously separate brands within PWC Group—PWC Logistics, Geologistics, Transoceanic and TransLink.

The new corporate identity was developed by Siegel+Gale, New York.

Along with the new brand name, Agility unveiled a new logo and corporate tagline, “A new logistics leader.”

Agility is based in Kuwait and is a $4.5 billion global logistics provider.

—Kate Maddox

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