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PWC study shows global business information growing steadily through 2011

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New York—Total global spending on business information will grow over the next several years at a compound annual rate of 5.8%, increasing to $111.0 billion in 2011 from $83.5 billion in 2006, according to a report released Thursday by PricewaterhouseCoopers.

“The Global Entertainment and Media Outlook: 2007-2011 (Business Information)” provides financial analysis of the financial, industrial and marketing sectors, both globally and in the U.S.

According to the study, global marketing information will grow at a compound annual rate of 5.4% to $30.6 billion in 2011, from $23.6 billion in 2006.

Marketing information in the U.S. will total an estimated $20.9 billion in 2011, up from $16.0 billion in 2006.

“Marketers have to decide which information market provides them with the best data so they can make better decisions on where to spend their ad dollars,” said David Kohl, director of the entertainment practice at PWC. “They’re going to have to increase budget in the short term to determine which data providers can provide them with the best returns.”

Kohl added: “As the availability of marketing information related to media grows, information providers that will capture market share will be those that have the richest and most useful data to marketers.”

Spending on financial information in the U.S. will increase to $24.0 billion in 2011 from $17.8 billion in 2006, a compound annual rate of 6.2%. Industry information in the U.S. will grow at a compound annual rate of 6.5% to $17.5 billion in 2011, from $12.8 billion in 2006.

Globally, industry information will be the fastest-growing category, with a projected 6.2% compound annual rate to $33.2 billion in 2011, from $24.5 billion in 2006.

—Matthew Schwartz

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