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QAD chooses Aprimo for software

Published on .

Indianapolis--QAD Inc., which markets enterprise resource planning software for manufacturers, has picked Aprimo Inc. for marketing management software. The company will use three Aprimo Marketing 5.5 modules--Direct Marketer, Lead Manager and Web Response Manager--to manage direct and Web-based marketing campaigns. The software will also be integrated with QAD's sales force automation platform.
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