×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

QAD chooses Aprimo for software

Published on .

Most Popular
Indianapolis--QAD Inc., which markets enterprise resource planning software for manufacturers, has picked Aprimo Inc. for marketing management software. The company will use three Aprimo Marketing 5.5 modules--Direct Marketer, Lead Manager and Web Response Manager--to manage direct and Web-based marketing campaigns. The software will also be integrated with QAD's sales force automation platform.
In this article: