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Quaker Chemical to launch 'What's Inside' campaign

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Conshohocken, Pa.—Quaker Chemical Corp. next week will debut an integrated campaign in support of its process fluids and chemical specialties. The campaign will focus on Quaker employees, their expertise and attention to detail. The campaign, “It's What's Inside That Counts,” was developed by gyro New York and will include online and print ads, direct mail, event marketing and PR. It features black-and-white photos of customers and Quaker employees. One print ad targeting the mining industry reads, “Our fluids come with a special additive. Heart.” The budget was not disclosed.
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