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BtoB

Qualcomm appoints Jacobs CMO

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San Diego—Qualcomm, which develops wireless technologies, has promoted Jeff Jacobs from exec VP to the newly created position of CMO. Jacobs will oversee global marketing, external communications and standards-related efforts. Qualcomm has also restructured its global business development organization into three regional groups: Americas and India; Asia Pacific; and Middle East, Africa and Europe.
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