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BtoB

Quantcast to measure video and widgets

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San Francisco—Quantcast announced it has added video and widget tracking to its Internet ratings service.

A Web widget is a portable piece of code that can be installed and executed within any separate HTML-based Web page by an end user. The new tracking service enables publishers to measure the usage of videos and widgets on their Web sites, as well as the proliferation of their videos and widgets on the Web.

Quantcast’s tracking and reporting service, available now in beta, is offered free of charge to Web publishers and other online businesses.

—Carol Krol

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